Tired of workshops that don't understand your industry?
Tired of workshops that don't understand your industry?
Workshops for AV and IT companies: sales, strategy and leadership that deliver
Workshops for AV and IT companies: sales, strategy and leadership that deliver
Workshops for AV and IT companies: sales, strategy and leadership that deliver
With first-hand experience in the AV and IT industry, we bring clarity to sales, positioning and leadership through practical work.
With first-hand experience in the AV and IT industry, we bring clarity to sales, positioning and leadership through practical work.
With first-hand experience in the AV and IT industry, we bring clarity to sales, positioning and leadership through practical work.
Does this sound familiar?
Why many sales and leadership approaches fall short
Why many sales and leadership approaches fall short
Does this sound familiar?
Why many sales and leadership approaches fall short
Sales without clear positioning
Sales without clear positioning
Without clear differentiation, price becomes the deciding factor – and you lose out to competitors.
Without clear differentiation, price becomes the deciding factor – and you lose out to competitors.
Sales without clear positioning
Without clear differentiation, price becomes the deciding factor – and you lose out to competitors.
Strategy without a clear focus
Strategy without a clear focus
Strategy without a clear focus
Too many priorities at once – and nothing really moves forward.
Too many priorities at once – and nothing really moves forward.
Too many priorities at once – and nothing really moves forward.
Leadership without clear roles
Leadership without clear roles
Unclear responsibilities cost momentum, motivation and results.
Unclear responsibilities cost momentum, motivation and results.
Leadership without clear roles
Unclear responsibilities cost momentum, motivation and results.
Take sales, strategy and leadership to the next level with clear processes that deliver results.
Take sales, strategy and leadership to the next level with clear processes that deliver results.
Take sales, strategy and leadership to the next level with clear processes that deliver results.
SALES
Positioning · Mindset · Processes · Communication · Outreach to closing · Funnel management
STRATEGY
Workshops with executive management and/or strategic leaders
LEADERSHIP
Leadership · Communication · Responsibility · Decisions · Leadership culture – tailored to the AV industry
Practical. Industry-focused. Effective.
How I help move sales, strategy and leadership forward in your company
How I help move sales, strategy and leadership forward in your company
Practical. Industry-focused. Effective.
How I help move sales, strategy and leadership forward in your company
Frank Bielefeld – Strategy consultant for the AV and IT industry
Frank Bielefeld – Strategy consultant for the AV and IT industry
Practitioner meets consultant
Practitioner meets consultant
My understanding of the AV/IT industry comes from first-hand experience. I know where sales, strategy and leadership really get stuck.
My understanding of the AV/IT industry comes from first-hand experience. I know where sales, strategy and leadership really get stuck.
My experience
My experience
Years in leadership and sales in the industry before becoming a consultant and speaker for AV and IT companies.
Years in leadership and sales in the industry before becoming a consultant and speaker for AV and IT companies.
My strengths
My strengths
Clear structure, pragmatic solutions and an honest assessment of what works in practice – and what doesn’t.
Clear structure, pragmatic solutions and an honest assessment of what works in practice – and what doesn’t.
If you want to move sales, strategy and leadership forward by addressing their underlying challenges, you are in the right place.
Frank Bielefeld – Strategy consultant for the AV and IT industry
Practitioner meets consultant
My understanding of the AV/IT industry comes from first-hand experience. I know where sales, strategy and leadership really get stuck.
My experience
Years in leadership and sales in the industry before becoming a consultant and speaker for AV and IT companies.
My strengths
Clear structure, pragmatic solutions and an honest assessment of what works in practice – and what doesn’t.
If you want to move sales, strategy and leadership forward by addressing their underlying challenges, you are in the right place.
Practical workshops
Practical workshops
Ideas that make an immediate impact
Ideas that make an immediate impact
Because your team knows exactly what to do.
Because your team knows exactly what to do.
Practical workshops
Ideas that make an immediate impact
Because your team knows exactly what to do.
Sales that deliver
Sales that deliver
Clear positioning overcomes price pressure
Clear positioning overcomes price pressure
Because differentiation matters more than the lowest price.
Because differentiation matters more than the lowest price.
Sales that deliver
Clear positioning overcomes price pressure
Because differentiation matters more than the lowest price.
Leadership with impact
Leadership with impact
Clear roles and processes create momentum
Clear roles and processes create momentum
Because clarity produces results.
Because clarity produces results.
Leadership with impact
Clear roles and processes create momentum
Because clarity produces results.
Specific. Practical. For your industry.
Workshops for sales, strategy and leadership
Workshops for sales, strategy and leadership
Clarity & impact – developed together with your team
Clarity & impact – developed together with your team
We work directly on your company’s challenges through open discussion, specific feedback and practical insights. Step by step, we move sales, strategy and leadership forward with a tailored approach you can apply immediately.
Specific. Practical. For your industry.
Workshops for sales, strategy and leadership
Clarity & impact – developed together with your team
We work directly on your company’s challenges through open discussion, specific feedback and practical insights. Step by step, we move sales, strategy and leadership forward with a tailored approach you can apply immediately.
How your workshop works
How we work together
We work together on your company’s sales, strategy and leadership challenges, with a practical approach you can put into action.
Bring your topics and receive targeted feedback, practical ideas and support grounded in the AV/IT industry.
Examples of topics we can work on together:
Sales strategy and positioning in the AV/IT market
Clear messages rather than price discussions
Leadership roles, processes and responsibilities
Communicating with customer decision-makers
Live sparring on real situations from your daily work
How your workshop works
How we work together
We work together on your company’s sales, strategy and leadership challenges, with a practical approach you can put into action.
Bring your topics and receive targeted feedback, practical ideas and support grounded in the AV/IT industry.
Examples of topics we can work on together:
Sales strategy and positioning in the AV/IT market
Clear messages rather than price discussions
Leadership roles, processes and responsibilities
Communicating with customer decision-makers
Live sparring on real situations from your daily work
Your outcome
Clear positioning
Clear
Structure
A clear market presence that convinces customers.
More deals closed
Strong
Stories
Clear arguments rather than discount battles.
Clear leadership
Clear decisions and feedback that move your team forward immediately
Your outcome
Clear positioning
A clear market presence that convinces customers.
More deals closed
Clear arguments rather than discount battles.
Clear leadership
Clear decisions and feedback that move your team forward immediately
All facts at a glance
Format
In person or online (by arrangement)
Number of participants
Maximum 12 people
Investment
Tailored to the scope and team size
Individual terms agreed after an initial conversation
Extras
Practical templates & checklists for sales, strategy and leadership
Ideas you can apply immediately in your daily work
Format
In person or online (by arrangement)
Number of participants
Maximum 12 people
Investment
Tailored to the scope and team size
Individual terms agreed after an initial conversation
Extras
Practical templates & checklists for sales, strategy and leadership
Ideas you can apply immediately in your daily work
Book your workshop today
Reserve a date to strengthen sales, strategy and leadership in your company.
Trusted by the best
What others say about my work
What others say about my work
Trusted by the best
What others say about my work
Jan Reinicke
DB Regio AG, Head of Production NRW
I have come to know Frank as an inspiring and motivating person. He takes a solution-focused approach and helps his clients achieve their goals.
Andreas Schröer
Deutsche Post AG, Account Manager
Charismatic, empathetic and highly knowledgeable – he explains presenting and storytelling so clearly that it immediately clicks, while responding to each person’s individual needs.
These companies & institutions trust me
These companies & institutions trust me
These companies & institutions trust me
The workshop process, step by step
How does it work?
How does it work?
Initial conversation & goals
We clarify your goals, your sales, strategy or leadership challenges, the participants and the results you want.
Initial conversation & goals
We clarify your goals, your sales, strategy or leadership challenges, the participants and the results you want.
Workshop day(s)
We work on your sales, strategy or leadership topics through practical exercises, open discussion and direct feedback.
Workshop day(s)
We work on your sales, strategy or leadership topics through practical exercises, open discussion and direct feedback.
Follow-up & templates
You receive practical templates, checklists and individual recommendations to put what you have developed into action.
Follow-up & templates
You receive practical templates, checklists and individual recommendations to put what you have developed into action.
Take sales, strategy and leadership to the next level
Ready to strengthen sales, strategy and leadership in your company?
Ready to strengthen sales, strategy and leadership in your company?
Ready to strengthen sales, strategy and leadership in your company?
Take the first step:
Book a time without obligation and discover what your workshop could look like.
Start with a message
Or send your enquiry directly here
Or send your enquiry directly here
Start with a message
Or send your enquiry directly here
FAQs
Frequently asked questions
Frequently asked questions
FAQs
Frequently asked questions
Do you also offer individual coaching alongside workshops?
Yes. Alongside team workshops, I support individuals and leaders in one-to-one sessions, for example on sales conversations, strategic decisions or leadership situations. Together, we turn your topics into practical next steps.
Do you also offer individual coaching alongside workshops?
Who are the workshops for?
Can the workshops take place online?
Can the workshops be tailored to our company?
What if a date has to be cancelled?
Are materials provided to take away?
Still have questions?
Just send me a message – I will reply personally.
For companies
I support teams & companies with practical ideas for presentations and confident delivery.
For private clients
I support teams & companies with practical
ideas for presentations and confident delivery.
Legal & contact
© 2025 Frank Bielefeld – Career coaching
For companies
I support teams & companies with practical ideas for presentations and confident delivery.
For private clients
I support teams & companies with practical
ideas for presentations and confident delivery.
Legal & contact
© 2025 Frank Bielefeld – Career coaching
For companies
I support teams & companies with practical ideas for presentations and confident delivery.
For private clients
I support teams & companies with practical
ideas for presentations and confident delivery.
Legal & contact
© 2025 Frank Bielefeld – Career coaching