For AV and IT companies that want to sharpen their business direction, grow more profitably and prepare for the future.
I help you uncover commercial potential, identify the most effective opportunities for change and turn them into practical improvements.
COMMERCIAL GROWTH ARCHITECTURE
When growth, profitability or momentum slow down, the cause rarely lies in just one area.
Perhaps margins are falling.
Perhaps your company is becoming harder to distinguish from competitors.
Perhaps structures and processes have not kept pace with growth.
Perhaps there is no clear sales and marketing strategy.
Perhaps too much depends on individual people.
Perhaps leadership is inconsistent across the organisation.
Perhaps your business model still has untapped potential.
Or several of these issues are affecting each other.
Where is the biggest opportunity in your company?
DIAGRAM: YOUR COMPANY AS A SYSTEM
COMMERCIAL GROWTH ARCHITECTURE
POSITIONING & BUSINESS MODEL
↓
ROLES, STRUCTURES & PROCESSES
↓
LEADERSHIP & EXECUTIVE SPARRING
COMMERCIAL GROWTH ARCHITECTURE
Commercial impact emerges when market positioning, organisation and leadership work together deliberately.
01
POSITIONING & BUSINESS MODEL
When many providers offer similar services, price quickly becomes the basis for comparison.
Positioning & differentiation – What makes your company truly distinctive?
Value proposition – Why should a customer choose you?
Business model – Where do revenue and profit come from today?
New sources of value – Which additional services or retainers make sense?
Recurring revenue – Where could more predictable income come from?
Goal: A stronger market position and a business model with additional commercial opportunities.
02
ROLES, STRUCTURES & PROCESSES
What works through experience, short communication paths and informal arrangements in a very small company can quickly become a bottleneck as it grows.
Roles · Responsibilities · Structures · Processes · Interfaces · Decision paths · Information flow
And where it makes sense: AI to strengthen processes that already work.
Goal: Less friction, clear responsibilities and an organisation that can grow with the business.
03
LEADERSHIP & EXECUTIVE SPARRING
Leadership is not limited to the executive level. It works through: executive management → department heads → team leaders → project managers → the entire organisation.
Leadership approach · Responsibility · Communication · Decisions · Delegation · Feedback · Collaboration · Leading by example
Executive Sparring
Priorities. Time. Focus. Decisions. Delegation. Leadership role. Leadership team.
Goal: Greater ownership throughout the organisation and greater effectiveness at executive level.
COMMERCIAL GROWTH ARCHITECTURE
Whether you are an integrator or manufacturer in the AV and IT market, I support you with Commercial Growth Architecture tailored to your role in the market.
01
POSITIONING & BUSINESS MODEL
You design and install AV and IT systems. My focus: positioning, internal structures and predictable sales.
02
ROLES, STRUCTURES & PROCESSES
You develop and sell products in the AV and IT market. My focus: market access in Germany, the right sales channels and predictable growth.
01
ENGAGEMENT
A comprehensive analysis, clear priorities and a robust roadmap for your company.
02
WORKSHOPS & TRAINING
Practical formats for sales, leadership and stronger team performance.
03
KEYNOTES
The essential questions for AV and IT companies that want to remain relevant in 2030.
01 — THE THREE-MONTH ENGAGEMENT
Commercial Growth Architecture for business leaders
Whether you are a manufacturer or integrator, we analyse your company as a whole, identify the key weaknesses and opportunities, and develop a practical roadmap for the next 90 days, 12 months and beyond.
Choose your business area.
02 — WORKSHOPS & TRAINING
Practical formats for companies, sales teams and leadership teams.
SALES
Sales · Customer understanding · Positioning · Strategy · Value selling · Selling
LEADERSHIP
Leadership · Communication · Responsibility · Decisions · Leadership culture
EXECUTIVE
Executive sparring for managing directors and senior leaders
03 — KEYNOTES
How tech and AV companies need to change to remain relevant in 2030.
Falling margins, increasing similarity between competitors and AI are changing roles, processes and business models simultaneously. I show what changes AV and IT companies can expect – and which questions business leaders should be asking now.
Keynotes · Workshops · Training
CONFIDENTIAL ENGAGEMENTS
Strategic and organisational work involves internal information, employees, financial figures, processes and strategic decisions. Because of existing confidentiality agreements, I do not publish client names or project details.
WHY FRANK?
I studied media technology, gained experience in event technology and have worked in the AV/IT sector for around 15 years. My career combines media and event technology, sales and business development, go-to-market and commercial strategy, leadership experience, change management and systemic training.
I understand technology.
I understand sales.
I understand leadership.
I understand change.
And I understand the AV/IT industry.
FOR PRIVATE CLIENTS
Looking to change your career rather than your company?
Explore my dedicated career coaching service for professional reorientation.
If you lead an AV or IT company and know that more is possible, but are not yet sure where to start:
Let’s talk about it.